Travel & Tourism Agency · Google Ads Audit · Search Ads
D2I Global – Google Ads Strategy
Data-driven, local-focused, and result-oriented SEO solutions for growing businesses
OVERVIEW
Project Overview
D2I Global is a Thailand-based tour agency specializing in customized travel experiences for both domestic and international clients. Despite having a strong service portfolio, their Google Ads campaigns were underperforming — the ads were reaching broad, low-intent audiences and generating a poor return on ad spend.
Triumph Digital stepped in to develop a focused two-month Google Ads strategy built around data-driven targeting, improved ad creatives, and conversion-focused landing pages. Within just eight weeks, the campaign delivered outstanding results — qualified leads increased by 203%, cost per acquisition dropped by 61.9%, and the click-through rate improved by 9.0%. The business now consistently attracts high-quality travel inquiries and maintains a healthy ad performance benchmark for ongoing campaigns.
SERVICES
Services
Google Ads Audit
Search Ads
Display Ads
Performance Max Ads
Remarketing Ads
Challenges
- High cost per lead with poor conversion tracking
- Ads targeting broad, low-intent keywords
- Weak ad relevance and inconsistent messaging
- Landing pages are not optimized for mobile travelers
- No structured campaign segmentation by destination or package type
Objectives
- Increase qualified travel inquiries and bookings
- Improve ad targeting and relevance to reach high-intent tourists
- Reduce cost per conversion without reducing reach
- Optimize landing pages for user experience and booking intent
- Strengthen brand awareness in key international markets
THE APPROACH
Strategy
01
Comprehensive Campaign Audit
Our team conducted a detailed audit of existing Google Ads campaigns to identify wasted spend, underperforming keywords, and irrelevant placements.
02
Ad Copy Refinement
Compelling ad copies were written with strong CTAs like “Plan Your Thailand Adventure Today” and “Book Directly with Local Experts.” Seasonal offers and destination-specific highlights were integrated to drive clicks.
03
Smart Bidding & Device Optimization
We implemented a smart bidding strategy focused on conversions while prioritizing mobile devices, since over 70% of their traffic came from mobile users.
04
Landing Page Optimization
The existing pages were redesigned for faster load times, clearer package information, and simplified booking forms. Visuals and testimonials were added to build trust and encourage conversions.
05
Tracking & Reporting
Conversion tracking was set up through Google Tag Manager and Analytics. Weekly reports allowed continuous optimization of keywords, bids, and ad placements for maximum ROI.
06
Keyword Segmentation & Targeting
We segmented campaigns by travel theme — Thailand tours, honeymoon trips, island packages, and eco-travel experiences. Using intent-based keywords ensured the ads reached users actively planning trips.
THE OUTCOME
Results
203%
Increased Leads Generated
61.9%
Reduced Cost per Acquisition (CPA)
9.0%
Increased Click-Through Rate (CTR)
37%
Improved Conversion Rate
8.3
Improved Ad Quality Score (from 6.0)
“We were getting clicks before, but not the right ones. Triumph Digital helped us target travelers who were genuinely interested in our packages. Our inquiries and bookings increased significantly in a very short time.
KEY TAKEAWAYS
Key Takeaways
Targeted ad segmentation improves both reach and lead quality
Smart bidding and mobile-first optimization drive better ROI
Well-designed landing pages increase trust and inquiry rates
Regular tracking and reporting ensure consistent performance growth
TECHNOLOGIES
Technologies
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Google Merchant Center
Google Search Console
Google Ads API
Remarketing/Google tag
Looker Studio
FINAL THOUGHTS
Final Thoughts
This project demonstrates how Triumph Digital helps travel and tourism businesses convert clicks into real bookings through precise Google Ads targeting and continuous optimization.
Whether you’re a tour operator or travel brand looking to increase leads and visibility, our data-driven advertising strategies deliver measurable success.
GALLERY
Gallery
CALL TO ACTION
Grow Your Bookings
Reach more travelers, increase bookings, and grow your business with a strategy built for your success.