Tourism & Wildlife Conservation · Google Ads Audit · Search Ads
LGES – Google Ads
A data-driven Google Ads strategy that reduced CPA, improved CTR, and connected the sanctuary with more eco-conscious global travelers.
OVERVIEW
Project Overview
Living Green Elephant Sanctuary (LGES) is one of Chiang Mai’s most trusted eco-tourism operators, offering ethical elephant experiences and nature-based tours. Despite its strong reputation, the sanctuary faced low online visibility and underperforming ad campaigns that failed to reach its target audience of international travelers. Triumph Digital stepped in with a tailored three-month Google Ads strategy focused on audience targeting, ad optimization, and conversion-driven landing pages.
The impact was remarkable — bookings increased by 201%, cost per acquisition dropped by 62.7%, and the click-through rate improved by 9.2%. By the end of the campaign, LGES had not only strengthened its digital presence but also connected more effectively with global tourists seeking responsible and sustainable wildlife experiences.
SERVICES
Services
Google Ads Audit
Search Ads
Display Ads
Performance Max Ads
Remarketing Ads
Challenges
- Limited paid visibility for eco-tourism and wildlife keywords
- Strong competition from larger travel operators and booking platforms
- Inefficient ad spend with low conversion rates
- No remarketing funnel to re-engage interested audiences
- Poorly optimized landing pages were limiting conversions
Objectives
- Increase visibility across ethical tourism and conservation-related searches
- Drive more direct bookings through optimized Google Ads campaigns
- Drive more direct bookings through optimized Google Ads campaigns
- Strengthen audience segmentation and remarketing performance
- Build brand awareness among international eco-conscious travelers
THE APPROACH
Strategy
01
Account Audit & Competitor Research
We conducted a full audit of the client’s Google Ads account, benchmarking performance against key competitors in the Thai eco-tourism space. This helped identify performance gaps and keyword opportunities.
02
Smart Bidding & Conversion Tracking
Implemented automated bidding strategies (Target CPA & Maximize Conversions) to achieve better cost efficiency. Set up precise conversion tracking to monitor form submissions and completed bookings.
03
Remarketing & Audience Expansion
Designed remarketing campaigns to re-engage past visitors and created lookalike audiences to reach similar travelers globally. This helped recover lost opportunities and expand overall reach.
04
Landing Page Improvements
Enhanced user experience through faster load times, simplified booking forms, and visual consistency. Added strong calls-to-action and credibility elements like guest reviews and conservation certifications.
05
Ad Copy Optimization & Testing
Created compelling ad copy emphasizing animal welfare, authentic experiences, and local conservation efforts. Ongoing A/B testing ensured high CTR and improved ad relevance scores.
06
Targeted Keyword Strategy
Extensive research identified high-intent keywords such as “ethical elephant experiences,” “eco-friendly tours Thailand,” and “wildlife sanctuaries Chiang Mai.” Campaigns were segmented by audience intent — discovery, consideration, and booking.
THE OUTCOME
Results
201%
Increased Total Bookings
62.7%
Reduced Cost per Acquisition (CPA)
9.2%
Increased Click-Through Rate (CTR)
8.4
Improved Quality Score (from 6.5)
Top 3
Google search results
“We noticed an immediate lift in bookings and global awareness. Triumph Digital understood our values and crafted campaigns that truly reflected who we are. The results have been beyond expectations.
KEY TAKEAWAYS
Key Takeaways
Intent-based keyword targeting maximizes ad spend efficiency
Well-crafted ad messaging builds trust and drives action
Optimized landing pages enhance user engagement and conversions
Consistent analysis and refinement sustain long-term campaign success
TECHNOLOGIES
Technologies
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Google Merchant Center
Google Search Console
Google Ads API
Remarketing/Google tag
Looker Studio
FINAL THOUGHTS
Final Thoughts
This project demonstrates how Triumph Digital’s data-driven Google Ads strategies can amplify visibility, increase bookings, and strengthen the global reputation of tourism and conservation-based businesses.
GALLERY
Gallery
CALL TO ACTION
Turn Clicks Into Customers
Reach the right audience, maximize your ad spend, and grow your business with high-performing Google Ads campaigns.