Project Overview
Sleeping Pill 247 is a UK-based e-commerce platform specializing in health and wellness products. While their WordPress website served its purpose, it faced multiple technical limitations that affected checkout performance, payment flexibility, and CRM integration. In just three months, Triumph Digital Thailand delivered a full-scale functional upgrade — transforming the site into a faster, smarter, and more user-friendly platform. The improved checkout system, automated CRM synchronization, and editable payment information significantly enhanced user experience, boosted reliability, and streamlined backend operations.
- Project: Sleeping Pill 247
- Location: United Kingdom (Global Reach)
- Industry: E-Commerce (Pharmaceuticals)
- Service: Web Design & Development
Client Feedback
The Challenges
- Limited functionality within WordPress’s default setup
- Manual data transfer between the website and CRM
- Lack of flexible payment options, including cryptocurrency
- Outdated checkout process causing friction and delays
- Non-technical team dependent on developers for every update
Objectives
- Build a modern, conversion-driven e-commerce platform
- Automate order and contact data transfer through CRM API integration
- Simplify checkout with product-variation-specific options
- Add multiple payment gateways, including live Bitcoin conversion
- Empower the client to update payment details visually — without coding
Our Strategy & Execution
Custom Checkout Experience
We rebuilt the checkout flow with product-variation-specific “Buy Now” buttons, intuitive form fields, and a clear success message to enhance usability and reduce friction during purchase.
CRM Integration via Secure API
A full two-way API connection now automatically sends order details and contact form submissions from the website to the CRM — improving tracking accuracy and eliminating manual work.
Multi-Gateway Payment System
We integrated custom gateways for card, bank transfer, and Bitcoin payments. A live GBP-to-BTC conversion feature dynamically updates totals in real time, offering customers more flexibility and trust.
No-Code Visual Management Panel
We built a visual update system in the WordPress dashboard that lets staff modify payment details instantly — no developer assistance or code editing required.
CRM Chatbot Integration
To support automation and instant customer communication, a CRM-linked chatbot was developed (currently inactive pending package renewal).
Testing, Optimization & Post-Launch Support
After deployment, we tested usability and checkout flows across devices and payment methods, then continuously monitored performance to optimize speed, fix issues, and ensure a smooth experience for customers and admins.
Results After Launch
- Complete Automation: Orders and messages instantly sync with CRM
- 3x Faster Checkout: Simplified steps and improved performance
- 100% Manual Work Reduction: All updates done visually, no code
- Multi-Gateway Flexibility: Card, bank, and Bitcoin integrated seamlessly
- Improved Customer Trust: Clearer design and live conversion transparency
Key Takeaways
- Strategic custom development extends the true potential of WordPress for e-commerce
- Automation reduces errors and operational time, freeing teams to focus on growth
- A modern checkout experience improves customer retention and conversions
- Empowering clients with no-code tools enhances long-term scalability
Final Thoughts
This project demonstrates Triumph Digital Thailand’s ability to transform a standard e-commerce website into a smart, automated, and user-focused platform. By combining technical precision, CRM integration, and streamlined UX design, Sleeping Pill 247 now enjoys greater efficiency, customer satisfaction, and long-term digital scalability.