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Project Overview

Bangkok Free Trade Zone (BFTZ) is a leading logistics and warehousing provider in Thailand, serving both local and international manufacturing clients. Before partnering with Triumph Digital, the company struggled to generate consistent online leads despite a competitive service offering. Their existing ad campaigns lacked structure, were targeting broad keywords, and had a high cost per conversion with limited ROI.

To address this, Triumph Digital executed a three-month Google Ads campaign focused on precision targeting, keyword segmentation, and ad creative optimization. The results were exceptional — qualified leads increased by 198%, cost per acquisition decreased by 62.8%, and the click-through rate rose by 8.7%. Today, BFTZ maintains a steady stream of high-quality inquiries from businesses seeking warehousing and logistics solutions across Thailand.

Client Feedback

Triumph Digital understood our market right away. Their Google Ads strategy helped us reach serious investors and logistics partners, not just random traffic. The results came faster than we expected — and the quality of leads was excellent.

The Challenges

Low ad performance and poor CTR across campaigns
High cost per click and minimal conversions
Ads were targeting broad, low-intent audiences
Landing pages lacked clear CTAs and mobile responsiveness
No proper conversion tracking or campaign reporting

Objectives

Triumph Digital’s primary goals were to:
Increase qualified leads and inquiries from potential partners
Optimize ad spend to achieve a lower cost per conversion
Improve ad relevance and engagement across all campaigns
Strengthen brand visibility among manufacturing and logistics firms
Implement detailed tracking to measure ROI and user behavior

Our Strategy & Execution

Comprehensive Campaign Audit

We started by auditing all existing ad campaigns, identifying budget waste, irrelevant keywords, and underperforming ad groups. This gave us a clear picture of what needed to change for better efficiency.

Audience Segmentation & Keyword Strategy

Using Google Keyword Planner and past analytics, we segmented audiences into three main categories — logistics clients, warehouse seekers, and industrial manufacturers. Each group received tailored keywords such as “warehouse for rent Bangkok” and “logistics park Thailand”, focused on high commercial intent.

Ad Copy Revamp

Every ad was rewritten with sharper, benefits-driven copy. We highlighted BFTZ’s value propositions — like strategic location, 24/7 access, and flexible leasing terms — and added clear CTAs that guided users toward contacting the team or filling inquiry forms.

Landing Page Optimization

We redesigned and optimized the landing pages for speed, clarity, and mobile performance. Forms were simplified, key information was moved above the fold, and trust indicators (like ISO certifications and client logos) were added to boost credibility.

Smart Bidding & Budget Allocation

Using Google’s Smart Bidding strategies, we adjusted bids dynamically to prioritize high-performing keywords while minimizing low-quality clicks. Daily budget adjustments ensured efficient use of every ad dollar.

Conversion Tracking & Continuous Optimization

Triumph Digital implemented end-to-end conversion tracking through Google Tag Manager and Analytics. Weekly reports were analyzed to test new ad variations, refine targeting, and continually improve conversion performance.

Results After 3 Months

Leads Generated: Increased by 198%
Cost per Acquisition (CPA): Decreased by 62.8%
Click-Through Rate (CTR): Increased by 8.7%
Conversion Rate: Improved by 35%
Ad Quality Score: Increased from 6.2 to 8.1

Key Takeaways

A well-structured Google Ads campaign can dramatically improve lead quality and ROI
Industry-specific targeting reduces wasted spend and boosts conversion rates
Optimized landing pages turn ad clicks into valuable business inquiries
Continuous tracking and optimization ensure long-term campaign success

Final Thoughts

This campaign shows how Triumph Digital helps industrial and logistics companies transform their online advertising performance through precision targeting and strategic optimization.

Our work with Bangkok Free Trade Zone proves that even in a competitive B2B market, a data-driven Google Ads approach can deliver fast, measurable growth.

Want to generate more qualified leads for your business?

Let us build a custom Google Ads strategy that works for you. Start your growth journey today.

Get Started

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Call us today at +66 95 720 0530

In the first 3 months Triumph Digital has done more for us than our previous SEO agency did in 9 months.

I would highly recommend Triumph Digital to any business looking to maximize their Google Ads performance and ROI.

100% satisfied with Triumph Digitals' customer service and SEO management!

Their procedures, professionalism, and deep marketing expertise make them beat any other company in the market.

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