Increase in Qualified Leads

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Reduction in CPA

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Increase in CTR

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Project Overview

D2I Global is a Thailand-based tour agency specializing in customized travel experiences for both domestic and international clients. Despite having a strong service portfolio, their Google Ads campaigns were underperforming — the ads were reaching broad, low-intent audiences and generating a poor return on ad spend.

Triumph Digital stepped in to develop a focused two-month Google Ads strategy built around data-driven targeting, improved ad creatives, and conversion-focused landing pages. Within just eight weeks, the campaign delivered outstanding results — qualified leads increased by 203%, cost per acquisition dropped by 61.9%, and the click-through rate improved by 9.0%. The business now consistently attracts high-quality travel inquiries and maintains a healthy ad performance benchmark for ongoing campaigns.

Client Feedback

We were getting clicks before, but not the right ones. Triumph Digital helped us target travelers who were genuinely interested in our packages. Our inquiries and bookings increased significantly in a very short time.

The Challenges

High cost per lead with poor conversion tracking
Ads targeting broad, low-intent keywords
Weak ad relevance and inconsistent messaging
Landing pages are not optimized for mobile travelers
No structured campaign segmentation by destination or package type

Objectives

Triumph Digital set out to:
Increase qualified travel inquiries and bookings
Improve ad targeting and relevance to reach high-intent tourists
Reduce cost per conversion without reducing reach
Optimize landing pages for user experience and booking intent
Strengthen brand awareness in key international markets

Our Strategy & Execution

Comprehensive Campaign Audit

Our team conducted a detailed audit of existing Google Ads campaigns to identify wasted spend, underperforming keywords, and irrelevant placements.

Ad Copy Refinement

Compelling ad copies were written with strong CTAs like “Plan Your Thailand Adventure Today” and “Book Directly with Local Experts.” Seasonal offers and destination-specific highlights were integrated to drive clicks.

Smart Bidding & Device Optimization

We implemented a smart bidding strategy focused on conversions while prioritizing mobile devices, since over 70% of their traffic came from mobile users.

Landing Page Optimization

The existing pages were redesigned for faster load times, clearer package information, and simplified booking forms. Visuals and testimonials were added to build trust and encourage conversions.

Tracking & Reporting

Conversion tracking was set up through Google Tag Manager and Analytics. Weekly reports allowed continuous optimization of keywords, bids, and ad placements for maximum ROI.

Keyword Segmentation & Targeting

We segmented campaigns by travel theme — Thailand tours, honeymoon trips, island packages, and eco-travel experiences. Using intent-based keywords ensured the ads reached users actively planning trips.

Results After 2 Months

Leads Generated: Increased by 203%
Cost per Acquisition (CPA): Decreased by 61.9%
Click-Through Rate (CTR): Increased by 9.0%
Conversion Rate: Improved by 37%
Ad Quality Score: Increased from 6.0 to 8.3

Key Takeaways

Targeted ad segmentation improves both reach and lead quality
Smart bidding and mobile-first optimization drive better ROI
Well-designed landing pages increase trust and inquiry rates
Regular tracking and reporting ensure consistent performance growth

Final Thoughts

This project demonstrates how Triumph Digital helps travel and tourism businesses convert clicks into real bookings through precise Google Ads targeting and continuous optimization.

Whether you’re a tour operator or travel brand looking to increase leads and visibility, our data-driven advertising strategies deliver measurable success.

Want to attract more travelers and increase your bookings?
Partner with us today and start your next growth journey.

Get Started

Ready to Grow Your Business Online?
Call us today at +66 95 720 0530

In the first 3 months Triumph Digital has done more for us than our previous SEO agency did in 9 months.

I would highly recommend Triumph Digital to any business looking to maximize their Google Ads performance and ROI.

100% satisfied with Triumph Digitals' customer service and SEO management!

Their procedures, professionalism, and deep marketing expertise make them beat any other company in the market.

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