Increase in Total Bookings

0 %

Reduction in CPA

0 %

Increase in CTR

0 %

Project Overview

Living Green Elephant Sanctuary (LGES) is one of Chiang Mai’s most trusted eco-tourism operators, offering ethical elephant experiences and nature-based tours. Despite its strong reputation, the sanctuary faced low online visibility and underperforming ad campaigns that failed to reach its target audience of international travelers. Triumph Digital stepped in with a tailored three-month Google Ads strategy focused on audience targeting, ad optimization, and conversion-driven landing pages.

The impact was remarkable — bookings increased by 201%, cost per acquisition dropped by 62.7%, and the click-through rate improved by 9.2%. By the end of the campaign, LGES had not only strengthened its digital presence but also connected more effectively with global tourists seeking responsible and sustainable wildlife experiences.

Client Feedback

We noticed an immediate lift in bookings and global awareness. Triumph Digital understood our values and crafted campaigns that truly reflected who we are. The results have been beyond expectations.

The Challenges

Limited paid visibility for eco-tourism and wildlife keywords
Strong competition from larger travel operators and booking platforms
Inefficient ad spend with low conversion rates
No remarketing funnel to re-engage interested audiences
Poorly optimized landing pages were limiting conversions

Objectives

Triumph Digital aimed to:
Increase visibility across ethical tourism and conservation-related searches
Drive more direct bookings through optimized Google Ads campaigns
Reduce cost per conversion and improve overall ROAS
Strengthen audience segmentation and remarketing performance
Build brand awareness among international eco-conscious travelers

Our Strategy & Execution

Account Audit & Competitor Research

We conducted a full audit of the client’s Google Ads account, benchmarking performance against key competitors in the Thai eco-tourism space. This helped identify performance gaps and keyword opportunities.

Smart Bidding & Conversion Tracking

Implemented automated bidding strategies (Target CPA & Maximize Conversions) to achieve better cost efficiency. Set up precise conversion tracking to monitor form submissions and completed bookings.

Remarketing & Audience Expansion

Designed remarketing campaigns to re-engage past visitors and created lookalike audiences to reach similar travelers globally. This helped recover lost opportunities and expand overall reach.

Landing Page Improvements

Enhanced user experience through faster load times, simplified booking forms, and visual consistency. Added strong calls-to-action and credibility elements like guest reviews and conservation certifications.

Ad Copy Optimization & Testing

Created compelling ad copy emphasizing animal welfare, authentic experiences, and local conservation efforts. Ongoing A/B testing ensured high CTR and improved ad relevance scores.

Targeted Keyword Strategy

Extensive research identified high-intent keywords such as “ethical elephant experiences,” “eco-friendly tours Thailand,” and “wildlife sanctuaries Chiang Mai.” Campaigns were segmented by audience intent — discovery, consideration, and booking.

Results After 3 Months

Total Bookings: Increased by 201%
Cost per Acquisition (CPA): Decreased by 62.7%
Click-Through Rate (CTR): Increased by 9.2%
Quality Score: s: Improved from 6.5 to 8.4
Top-Performing Ads: Now consistently appear in the top 3 Google search results for “Elephant Sanctuary Chiang Mai”

Key Takeaways

Intent-based keyword targeting maximizes ad spend efficiency
Well-crafted ad messaging builds trust and drives action
Optimized landing pages enhance user engagement and conversions
Consistent analysis and refinement sustain long-term campaign success

Final Thoughts

This project demonstrates how Triumph Digital’s data-driven Google Ads strategies can amplify visibility, increase bookings, and strengthen the global reputation of tourism and conservation-based businesses.

Want to attract more conscious travelers and drive meaningful engagement?

Partner with us and turn your ad spend into sustainable growth.

Get Started

Ready to Grow Your Business Online?
Call us today at +66 95 720 0530

In the first 3 months Triumph Digital has done more for us than our previous SEO agency did in 9 months.

I would highly recommend Triumph Digital to any business looking to maximize their Google Ads performance and ROI.

100% satisfied with Triumph Digitals' customer service and SEO management!

Their procedures, professionalism, and deep marketing expertise make them beat any other company in the market.

Related Case Studies

How D2I Global Achieved a 203% Lead Increase with a Data-Driven Google Ads Strategy

Increase in Traffic

0 %

Increase in Sales & Leads

0 %

How Bangkok Free Trade Zone Increased Qualified Leads by 198% Through Optimized Google Ads