Project Overview

Real Fan Travel is a Thailand-based sports tourism company offering curated fan packages — from match tickets and VIP stadium tours to complete international travel experiences. Despite having strong partnerships with sports event providers, their website was struggling to reach audiences actively searching for sports travel options.

Before working with Triumph Digital, the website received minimal organic traffic and relied heavily on paid ads for visibility. Within five months of focused SEO improvements, organic clicks rose from 620 to 2,570, impressions increased from 86,000 to 101,500, and CTR improved from 1.2% to 3.9%. Real Fan Travel now consistently appears on the first page for multiple high-intent travel and sports keywords.

Client Feedback

Our organic traffic has skyrocketed. We’re now connecting with real sports fans looking for authentic travel experiences. The SEO work has made a big difference in how easily people find us online

The Challenges

Low organic visibility for travel and sports-related keywords
Weak CTR and lack of optimized meta content
Limited international reach and poor global keyword presence
Inconsistent site structure and slow mobile performance
No backlink network or authority signals within the sports travel niche

Objectives

Triumph Digital aimed to achieve the following goals:
Increase organic clicks and impressions through high-intent keywords
Improve CTR with optimized titles and meta descriptions
Strengthen international SEO visibility across sports travel markets
Build authority through trusted travel partnerships and backlinks
Optimize technical SEO for speed, usability, and performance

Our Strategy & Execution

Link Building & Authority Development

Collaborated with travel blogs, sports forums, and event websites to build contextual backlinks that improved Real Fan Travel’s domain trust and rankings.

Content Marketing & Blogging

Created blog posts around popular global events like “Top 10 Football Stadiums Every Fan Should Visit” and “Travel Tips for Sports Fans in Europe.” This helped capture long-tail searches and build audience engagement.

Tracking & Continuous Improvement

Weekly reports monitored keyword movement, organic conversions, and CTR performance, ensuring continuous optimization and consistent progress.

Local SEO & Google My Business Optimization

Optimized the company’s GMB profile with verified business information, images, and customer reviews. This boosted visibility in Google’s Local 3-Pack for Bangkok-based travel searches.

Keyword Research & Content Optimization

Detailed keyword mapping focused on travel intent terms such as “football match packages Thailand” and “sports fan tours Asia.” We optimized existing content and added new landing pages tailored to international sports events.

SEO Audit & Technical Enhancements

We conducted a complete SEO audit to identify and resolve indexing, performance, and speed issues. Core Web Vitals were optimized to enhance page load time and user experience across devices.

Results After 6 Months

Clicks: Increased from 620 → 2,570 (+315%)
Impressions: Increased from 86K → 101.5K (+18%)
CTR: Improved from 1.2% → 3.9%
Keyword Rankings: 12+ targeted keywords on Google’s first page
Local Search: Ranked in Google’s Local 3-Pack for “sports travel agency Bangkok.”

Key Takeaways

Final Thoughts

This project highlights how a realistic, data-driven SEO strategy can deliver measurable growth and build credibility for a niche tourism brand. By combining technical excellence, smart content, and local SEO, Real Fan Travel achieved sustainable long-term gains.

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