Project Overview
Triumph Design & Construction is a full-service architectural and construction firm, offering comprehensive design solutions for both commercial and residential projects in Thailand. Despite having an established local presence, the company struggled to attract organic website visitors and rank for competitive industry keywords. Their online visibility was limited to branded searches, and website engagement remained low.
After implementing a 4-month SEO strategy, Triumph achieved impressive growth — clicks increased from 180 to 1,250, impressions rose from 25,000 to 33,000, and the CTR jumped from 0.7% to 3.8%. The firm now ranks on Google’s first page for multiple services and location-based keywords, resulting in a steady stream of qualified local leads.
- Project: Triumph Design & Construction
- Location: Chon Buri, Thailand
- Industry: Architecture & Construction
- Service: SEO
Client Feedback
The Challenges
- Low monthly clicks and weak CTR despite consistent impressions
- Poor search visibility for essential tourism keywords
- Limited engagement and outdated website content
- No structured SEO foundation or technical optimization
- Minimal visibility on Google Maps and local results
Goals
- Triumph Digital aimed to:
- Increase organic clicks and impressions through targeted SEO
- Improve CTR with relevant content and metadata optimization
- Rank for local service keywords in Thailand’s construction market
- Strengthen local search presence and map visibility
- Ensure transparent reporting and measurable growth
Our Strategy & Execution
Keyword Research & On-Page Optimization
We identified high-intent local keywords related to architectural design, commercial construction, and interior renovation. Titles, meta tags, and headings were optimized accordingly to improve relevance and search performance.
Performance Tracking & Continuous Improvement
Using Google Analytics and Search Console, we tracked impressions, CTR, and keyword positions weekly. Insights from the data guided ongoing refinements, ensuring consistent month-over-month progress.
Content Revamp & Blogging
We refreshed all service pages with SEO-rich copy and introduced an informative blog section focusing on modern design trends, construction tips, and project showcases — helping the brand connect with potential clients organically.
Local SEO & Google My Business Optimization
We optimized the Google My Business profile of Triumph Design & Construction by ensuring accurate NAP (Name, Address, Phone) details, high-quality images, and comprehensive service descriptions. Through regular review management and local citations, we strengthened the company’s credibility and improved its visibility in Google’s Local 3-Pack for construction-related searches.
Targeted Ad Campaigns
Parallel to organic optimization, we launched data-driven Google Ads campaigns to capture high-intent leads immediately.
We segmented audiences based on location, interests, and search intent, then designed compelling ad copy and CTAs that spoke directly to customer needs.
Technical SEO Improvements
A full technical audit was conducted to resolve slow site speed, crawl errors, and indexing issues. Structured data and mobile-friendly optimizations ensured better usability and visibility.
Results after 4 Months
- Clicks: Increased from 180 → 1,250 (+594%)
- Impressions: Grew from 25,000 → 33,000 (+32%)
- CTR: Improved from 0.7% → 3.8% (+443%)
- Keyword Rankings: 85+ keywords ranked on Google’s first page
- Local Search: Now ranks in Google Local 3-Pack for top construction-related queries
Key Takeaways
- Focused keyword targeting and optimized content can drive substantial traffic growth
- Technical SEO and on-page improvements strengthen overall site performance
- Consistent local optimization boosts map visibility and leads generation
- Data-driven monitoring ensures sustainable, measurable progress
Final Thoughts
This project highlights how a structured and insight-driven SEO approach can elevate a local business’s online presence. By refining keyword strategy, improving site performance, and enhancing local search visibility, Triumph Design & Construction transformed its website into a consistent source of high-quality leads and local recognition.
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- 200+ Websites Designed & Optimized
- ฿100M+ Client Revenue Generated
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