Project Overview

Sleeping Pill 247 is a UK-based e-commerce platform specializing in health and wellness products. While their WordPress website served its purpose, it faced multiple technical limitations that affected checkout performance, payment flexibility, and CRM integration. In just three months, Triumph Digital Thailand delivered a full-scale functional upgrade — transforming the site into a faster, smarter, and more user-friendly platform. The improved checkout system, automated CRM synchronization, and editable payment information significantly enhanced user experience, boosted reliability, and streamlined backend operations.

Client Feedback

“They completely transformed our e-commerce system. Checkout is faster, the CRM syncs perfectly, and updating payment details is now effortless. Triumph Digital delivered exactly what we needed.”

The Challenges

Limited functionality within WordPress’s default setup
Manual data transfer between the website and CRM
Lack of flexible payment options, including cryptocurrency
Outdated checkout process causing friction and delays
Non-technical team dependent on developers for every update

Goals

Build a modern, conversion-driven e-commerce platform
Automate order and contact data transfer through CRM API integration
Simplify checkout with product-variation-specific options
Add multiple payment gateways, including live Bitcoin conversion
Empower the client to update payment details visually — without coding

Our Strategy & Execution

Custom Checkout Experience

We rebuilt the checkout flow with product-variation-specific “Buy Now” buttons, intuitive form fields, and a clear success message to enhance usability and reduce friction during purchase.

CRM Integration via Secure API

A full two-way API connection now automatically sends order details and contact form submissions from the website to the CRM — improving tracking accuracy and eliminating manual work.

Multi-Gateway Payment System

We integrated custom gateways for card, bank transfer, and Bitcoin payments. A live GBP-to-BTC conversion feature dynamically updates totals in real time, offering customers more flexibility and trust.

No-Code Visual Management Panel

We built a visual update system in the WordPress dashboard that lets staff modify payment details instantly — no developer assistance or code editing required.

CRM Chatbot Integration

To support automation and instant customer communication, a CRM-linked chatbot was developed (currently inactive pending package renewal).

Testing, Optimization & Post-Launch Support

After deployment, our team conducted multiple usability and checkout flow tests to ensure every feature worked flawlessly across devices and payment types. Continuous monitoring allowed us to fine-tune speed, resolve minor bugs, and guarantee a seamless user experience for both customers and admins.

Results After Launch

Complete Automation: Orders and messages instantly sync with CRM
3x Faster Checkout: Simplified steps and improved performance
100% Manual Work Reduction: All updates done visually, no code
Multi-Gateway Flexibility: Card, bank, and Bitcoin integrated seamlessly
Improved Customer Trust: Clearer design and live conversion transparency

Key Takeaways

Strategic custom development extends the true potential of WordPress for e-commerce
Automation reduces errors and operational time, freeing teams to focus on growth
A modern checkout experience improves customer retention and conversions
Empowering clients with no-code tools enhances long-term scalability

Final Thoughts

This project demonstrates Triumph Digital Thailand’s ability to transform a standard e-commerce website into a smart, automated, and user-focused platform. By combining technical precision, CRM integration, and streamlined UX design, Sleeping Pill 247 now enjoys greater efficiency, customer satisfaction, and long-term digital scalability.